Essential Tiktok Ads Metrics
The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.
Tiktok
Grow Profit
Improve Conversion
Preview of the template
Add target
ROAS (Tiktok Ads)
4.57x
5.80%
5.80%
Was 4.32x
Add target
Spend (Tiktok Ads)
$19,947
3.10%
3.10%
Was $19,347
Add target
Order Rate (Tiktok Ads)
1.83%
2.80%
2.80%
Was $1.78
Add target
Conversions (Tiktok Ads)
1,344
3.90%
3.90%
Was 1,293
Add target
Conversion Value (Tiktok Ads)
$128,628
7%
7%
Was $120,304
Add target
Cost per Conversion (Tiktok Ads)
$25
8.70%
8.70%
Was $23
Add target
CTR (Click Through Rate) (Tiktok Ads)
0.95%
6.70%
6.70%
Was 0.89%
Add target
CPC (Cost per Click) (Tiktok Ads)
$1.24
1.60%
1.60%
Was $1.22
Add target
CPM (Cost per 1000 Impressions) (Tiktok Ads)
$7.42
3.10%
3.10%
Was $7.20
Andrew Jennings
Andrew Jennings
Rok Hladnik
Rok Hladnik
Kaleigh Moore
Kaleigh Moore
Google Analytics
Google Analytics
Moiz Ali
Moiz Ali
Shopify Team
Shopify Team
Thomas Kerleguer
Thomas Kerleguer
Taylor Holiday
Taylor Holiday
Chase Dimond
Chase Dimond
Alex Greifeld
Alex Greifeld
Amazon
Amazon
Tiktok
Tiktok
Shopify
Shopify
Improve Conversion
Improve Conversion
Klaviyo
Klaviyo
Meta
Meta
Google
Google
Facebook
Facebook
Grow Profit
Grow Profit
Nik Sharma
Nik Sharma
Increase LTV
Increase LTV
Reduce Acquisition Cost
Reduce Acquisition Cost