2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

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Precise first-party attribution with server side tracking.

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Supercharge your ROAS by 20%

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Causal Lift Attribution: Measure the incremental impact of marketing spend

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

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See how a retail veteran turned agency founder uses Polar to drive profit-first growth for ecommerce brands

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Tiktok

Reduce Acquisition Cost

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Essential Tiktok Ads Metrics

The TikTok Ads Essential KPIs blueprint measures key metrics like Spend, Cost per Conversion, Conversions, CPC, CPM, CTR, and Order Rate to evaluate ad performance on the TikTok platform.

Tiktok

Grow Profit

Improve Conversion

Use this template

Preview of the template

Add target

ROAS (Tiktok Ads)

4.57x

5.80%

Was 4.32x

Add target

Spend (Tiktok Ads)

$19,947

3.10%

Was $19,347

Add target

Order Rate (Tiktok Ads)

1.83%

2.80%

Was $1.78

Add target

Conversions (Tiktok Ads)

1,344

3.90%

Was 1,293

Add target

Conversion Value (Tiktok Ads)

$128,628

Was $120,304

Add target

Cost per Conversion (Tiktok Ads)

$25

8.70%

Was $23

Add target

CTR (Click Through Rate) (Tiktok Ads)

0.95%

6.70%

Was 0.89%

Add target

CPC (Cost per Click) (Tiktok Ads)

$1.24

1.60%

Was $1.22

Add target

CPM (Cost per 1000 Impressions) (Tiktok Ads)

$7.42

3.10%

Was $7.20

Other templates

More templates

Manage your ad spend with Alex Greifeld

Alex Greifeld

Reduce Acquisition Cost

Grow Profit

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

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Alex Greifeld

Shopify

Reduce Acquisition Cost

Essential Google Ads Metrics

Google

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

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Essential Meta Ads Metrics

Facebook

Grow Profit

Reduce Acquisition Cost

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

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Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

Shopify

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

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All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

Shopify

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

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D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.