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Platform

Platform

45+ Data Sources

Analytics Dashboards

Features

First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion Enhancers

Supercharge your ROAS by 20% with CAPI.

New releases

Ask Polar: Your Built-In Powered Data Analyst

Creative Studio: Meta & TikTok Creative Ad Reporting

Solutions

Ideal for

Ecommerce & DTC

Omnichannel Brands

Spotlight

Profit-Driven Marketing: Align every campaign with bottom-line impact.

Solutions

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Optimize Customer Acquisition

Spend smarter, grow faster. Polar helps you clearly see what’s driving your sales, so you can lower acquisition costs and boost profitability.

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Ressources

Expert Templates

Top case studies

See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

See how Safe and Vault Store increased its Meta Add to Cart Event Match Quality by 34%

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Platform

BI Platform

45+ Data Sources

Analytics Dashboards

Creative Ad Reports

Put your data to work

First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

New releases

Ask Polar: Your own built-in AI data analyst

Increase your Klaviyo abandonment flow revenues with first-party data

Solutions

Ideal for

Ecommerce & DTC

Omnichannel Brands

Spotlight

A map of the USA with counties coloured according to whether they are exposed to Meta or not. Also a table of results showing counties exposed to Meta had a 4% increase in sales compared to the baseline.

Causal Lift Attribution: Measure the incremental impact of marketing spend

YOUR GOALS

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Resources

Expert Templates

Top case studies

See how Joseph Joseph de-risked a new TOFU strategy with Causal Lift

See how a retail veteran turned agency founder uses Polar to drive profit-first growth for ecommerce brands

See how The Feed ran an incrementality test to optimize brand search efficiency

Reduce Acquisition Cost

Back to templates

Essential Google Ads Metrics

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

Google

Use this template

Use this template

Preview of the template

Add target

CPC (Google Ads)

$1.58

5.30%

5.30%

Was $1.50

Add target

CPM (Google Ads)

$10

6.30%

6.30%

Was $9.41

Add target

CTR (Google Ads)

2.60%

4%

4%

Was $2.50

Add target

Cost (Google Ads)

$48,500

3.20%

3.20%

Was $47,000

Add target

Clicks (Google Ads)

$20,800

4%

4%

Was $20,000

Add target

ROAS (All) (Google Ads)

6.24x

4%

4%

Was 6x

Add target

Impressions (Google Ads)

2,100,000

5%

5%

Was 2,000,000

Add target

Conversion Value (All) (Google Ads)

$330,000

10%

10%

Was $300,000

Add target

Revenue per Click (All) (Google Ads)

$7.65

2%

2%

Was $7.50

Add target

Cost per Conversion (All) (Google Ads)

$19

5.60%

5.60%

Was $18

Add target

Revenue per Impression (All) (Google Ads)

$0.15

0%

0%

Was $0.15

Other templates

Conversion Rate Optimization

Conversion Rate Optimization

Improve Conversion

Turn visitors into happy customers by fixing leaks in your funnel.

Explore template

Manage your ad spend with Alex Greifeld

Manage your ad spend with Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Explore template

Essential Meta Ads Metrics

Essential Meta Ads Metrics

Reduce Acquisition Cost

Reduce Acquisition Cost

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

Explore template

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Andrew Jennings

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Explore template

All-in-One Scorecard by Rok from Flat Circle Agency

All-in-One Scorecard by Rok from Flat Circle Agency

Reduce Acquisition Cost

Reduce Acquisition Cost

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Google Analytics

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Andrew Jennings

Rok Hladnik

Kaleigh Moore

Google Analytics

Google Analytics

Moiz Ali

Shopify Team

Thomas Kerleguer

Thomas Kerleguer

Taylor Holiday

Chase Dimond

Alex Greifeld

Amazon

Tiktok

Shopify

Improve Conversion

Improve Conversion

Klaviyo

Meta

Google

Facebook

Grow Profit

Nik Sharma

Increase LTV

Reduce Acquisition Cost

Reduce Acquisition Cost

Features

1-click Integrations 1-click Integrations

Analytics Dashboard Analytics Dashboard

Custom Reporting Custom Reporting

Goals tracking Goals tracking

Smart alerts & Insights Smart alerts & Insights

Ask Polar, your AI Analyst Ask Polar, your AI Analyst

First-party Attribution First-party Attribution

Klaviyo Flows Enricher Klaviyo Flows Enricher

Conversion API (CAPI) Enhancer Conversion API (CAPI) Enhancer

Integrations

Sales Channels Analytics & Attribution Advertising Marketing Other data sources

Solution

Optimize Customer Acquisition

Increase Retention and LTV

Improve merchandising

Uncover winning ad creatives

Automate your Reporting

For Multi-Store Shopify Brands

For Shopify Agencies

Profit-driven Marketing

Compare

vs. Triplewhale

vs. Glew Analytics

Tools

Klaviyo Flows Enricher Revenue Calculator

Resources

Blog FAQ Become a partner Expert-Curated KPIs templates

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