Essential Google Ads Metrics
See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.
Google
Preview of the template
Add target
CPC (Google Ads)
$1.58
5.30%
5.30%
Add target
CPM (Google Ads)
$10
6.30%
6.30%
Add target
CTR (Google Ads)
2.60%
4%
4%
Add target
Cost (Google Ads)
$48,500
3.20%
3.20%
Add target
Clicks (Google Ads)
$20,800
4%
4%
Add target
ROAS (All) (Google Ads)
6.24x
4%
4%
Add target
Impressions (Google Ads)
2,100,000
5%
5%
Add target
Conversion Value (All) (Google Ads)
$330,000
10%
10%
Add target
Revenue per Click (All) (Google Ads)
$7.65
2%
2%
Add target
Cost per Conversion (All) (Google Ads)
$19
5.60%
5.60%
Add target
Revenue per Impression (All) (Google Ads)
$0.15
0%
0%
Other templates
More templatesConversion Rate Optimization
Improve Conversion
Grow Profit
Increase LTV
Turn visitors into happy customers by fixing leaks in your funnel.
Improve Conversion
Improve Conversion
Google![]()
Google
Essential Meta Ads Metrics
Facebook
Grow Profit
Reduce Acquisition Cost
A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook![]()
Facebook
Reduce Acquisition Cost![]()
Reduce Acquisition Cost
Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings
Andrew Jennings
Grow Profit
Shopify
Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.
Andrew Jennings![]()
Andrew Jennings
All-in-One Scorecard by Rok from Flat Circle Agency
Rok Hladnik
Reduce Acquisition Cost
Shopify
Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.
Rok Hladnik![]()
Rok Hladnik
