Essential Google Ads Metrics

Conversion Rate Optimization

Back to templates

Essential Google Ads Metrics

See how your ads are doing. From costs to clicks and everything in between, we've got a simple yet professional snapshot of your ad performance.

Google

Use this template

Preview of the template

Add target

CPC (Google Ads)

$1.58

5.30%

Was $1.50

Add target

CPM (Google Ads)

$10

6.30%

Was $9.41

Add target

CTR (Google Ads)

2.60%

Was $2.50

Add target

Cost (Google Ads)

$48,500

3.20%

Was $47,000

Add target

Clicks (Google Ads)

$20,800

Was $20,000

Add target

ROAS (All) (Google Ads)

6.24x

Was 6x

Add target

Impressions (Google Ads)

2,100,000

Was 2,000,000

Add target

Conversion Value (All) (Google Ads)

$330,000

10%

Was $300,000

Add target

Revenue per Click (All) (Google Ads)

$7.65

Was $7.50

Add target

Cost per Conversion (All) (Google Ads)

$19

5.60%

Was $18

Add target

Revenue per Impression (All) (Google Ads)

$0.15

Was $0.15

Other templates

More templates

Improve Conversion

Turn visitors into happy customers by fixing leaks in your funnel.

Increase LTV

Manage your ad spend with Alex Greifeld

Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Essential Meta Ads Metrics

Facebook

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Shopify

All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Shopify

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.