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Essential Meta Ads Metrics

A clear picture of your advertising performance on Meta platforms. Everything from spending to conversions, helping you understand where your money's going and what it's bringing back.
Facebook
Facebook
Grow Profit
Grow Profit
Reduce Acquisition Cost
Reduce Acquisition Cost
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Use this template

Preview of the template

Add target
CPM (Meta Ads)
$10.20
2%
2%
Was $10.00
Add target
ROAS (Meta Ads)
6.3x
5%
5%
Was 6x
Add target
Spend (Meta Ads)
$21,000
5%
5%
Was $20,000
Add target
CPC (All) (Meta Ads)
$1.45
2.80%
2.80%
Was $1.41
Add target
CTR (All) (Meta Ads)
2.63%
5.20%
5.20%
Was $2.50
Add target
Cost per Purchase (Meta Ads)
$11
10%
10%
Was $10
Add target
Revenue per Click (Meta Ads)
$7.92
1%
1%
Was $7.84
Add target
Cost per Add to Cart (Meta Ads)
$1.98
10%
10%
Was $1.80
Add target
Average Purchase Value (Meta Ads)
$137
5.40%
5.40%
Was $130
Add target
Order Rate (Link Clicks) (Meta Ads)
4.08%
2%
2%
Was 4%
Add target
Cost per Initiate Checkout (Meta Ads)
$3.15
14.10%
14.10%
Was $2.76
Add target
Website Purchases Conversion Value (Meta Ads)
$157,500
5%
5%
Was $150,000

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