How Safe and Vault Store Achieved +34% Lift in Meta Conversion Events with Polar CAPI
connected
per month
About Safe and Vault Store
Safe and Vault Store is a leading ecommerce retailer specializing in safes, vaults, and fire-resistant solutions for residential and commercial use. Originally part of a physical security firm founded in 1948, the company expanded online in 2007 to keep up with shifting consumer behavior. Today, Safe and Vault Store ships over 15,000 safes annually, setting itself apart with industry expertise and a commitment to customer education.
Scattered Data and Overspending Were Slowing Growth
As Safe and Vault Store grew its online presence, tracking marketing performance became increasingly complex. Data was fragmented across multiple platforms like Google Ads, Facebook, and Shopify, making it difficult to assess campaign effectiveness and optimize spending. Dominic Schwebs, Digital Marketing and Ecommerce Manager at Safe and Vault Store, who focuses on driving the company’s digital-first strategies, explained,
“The biggest problem I was trying to solve was getting all the information in one place.”
The lack of a centralized reporting tool also led to frequent budget overruns. With multiple external agencies managing campaigns, tracking spend in real time was nearly impossible. Dominic said,
“We have so many providers running ads for us—Google, Facebook—and sometimes we’d overspend without realizing it until it was too late.”
A Unified Analytics Hub for Smarter Decisions
Safe and Vault Store implemented Polar Analytics in August 2023 to consolidate fragmented data, monitor spending in real time, and gain better attribution insights. With Polar’s centralized dashboard, Dominic and his team could finally see performance metrics from Google Ads, Facebook, and Shopify in one place. Dominic shared,
“Running reports in Google AdWords and Facebook used to take a lot of effort. Now everything is in one place.”
Polar’s AI reporting tool, Ask Polar, also made data retrieval effortless. Instead of manually compiling reports, Dominic could simply ask, “How many of these safes have we sold in this time period?” and get an instant answer.
Polar’s Alerts for ad spend was another critical tool for addressing budget concerns. These notifications allowed Dominic to monitor spending across all campaigns and identify overspending early. With multiple agencies managing their campaigns, this feature provided essential oversight to keep budgets on track.
Finally, Polar introduced the Polar Pixel and Polar Conversion API (CAPI) for Meta, enabling Safe and Vault to track critical customer events like Add to Cart and Initiate Checkout and send them back to Meta to improve accuracy and boost Event Match Quality (EMQ). While Dominic initially adopted Polar CAPI as an experiment, he quickly recognized its value.
“I didn’t really have a goal in mind, it was more, ‘Let’s try it and see what happens.’ And it actually turned out to be very successful when we launched it even with the data available at the time.”
And now it's even more successful. The integration offered deeper visibility into the customer journey, helping the team refine its approach to campaign optimization.
Faster Decisions, Stronger Attribution, and 34% Lift in Conversions
Ask Polar streamlined decision-making by enabling Dominic and his team to generate custom insights in seconds. This feature not only saved hours of manual work but also allowed the team to focus on high-value strategic tasks, such as identifying high-performing campaigns and reallocating budgets for maximum impact. Dominic shared,
“I can ask Polar a question and get a report super quickly, instead of creating a custom report in Shopify.”
Polar Alerts for ad spend allowed Dominic to act quickly when budgets exceeded limits without having to constantly check his campaign budget. This not only alleviated stress but also helped prevent wasteful overspending and ensured the company’s marketing dollars were spent more effectively. He said,
“I get notifications if we’re overspending, so I can address it right away,”
Additionally, the Meta CAPI integration delivered improvements in tracking customer behavior. Within just two weeks, the team saw significant EMQ improvements including:
- Page View Events: Up by 11%
- Add to Cart Events: Increased by 34%
- Initiate Checkout Events: Rose by 19%
The higher EMQ allowed the team to gain a clearer understanding of how customers interacted with Meta and their website. This enhanced tracking also provided more productive collaboration with external agencies, enabling them to adjust campaigns based on clearer performance data.
With better data accuracy, Safe and Vault Store gained clearer attribution and more effective ad performance, ensuring every marketing dollar was working harder.
What’s Next for Safe and Vault
Looking ahead, Safe and Vault Store is leveraging Polar Analytics to explore new growth opportunities and improve retention strategies. By fine-tuning campaign performance and maximizing first-order purchase values, the team aims to increase profitability while continuing to grow their customer base. As part of this effort, they plan to implement Polar’s Google Ads CAPI, further enhancing attribution tracking and providing ad platforms with more accurate data to optimize campaign performance.
“Polar gave us everything we needed in one place. I can track spend, traffic, and conversions easily, without having to jump between platforms. It’s made managing our budget and advertising much more efficient.”
- Dominic Schwebs, Digital Marketing and Ecommerce Manager | Safe and Vault Store
What where your goals ?
What are your marketing challenges ?
Scattered Data and Overspending Were Slowing Growth
As Safe and Vault Store grew its online presence, tracking marketing performance became increasingly complex. Data was fragmented across multiple platforms like Google Ads, Facebook, and Shopify, making it difficult to assess campaign effectiveness and optimize spending. Dominic Schwebs, Digital Marketing and Ecommerce Manager at Safe and Vault Store, who focuses on driving the company’s digital-first strategies, explained,
“The biggest problem I was trying to solve was getting all the information in one place.”
The lack of a centralized reporting tool also led to frequent budget overruns. With multiple external agencies managing campaigns, tracking spend in real time was nearly impossible. Dominic said,
“We have so many providers running ads for us—Google, Facebook—and sometimes we’d overspend without realizing it until it was too late.”
How did you monitor growth before Polar Analytics ?
A Unified Analytics Hub for Smarter Decisions
Safe and Vault Store implemented Polar Analytics in August 2023 to consolidate fragmented data, monitor spending in real time, and gain better attribution insights. With Polar’s centralized dashboard, Dominic and his team could finally see performance metrics from Google Ads, Facebook, and Shopify in one place. Dominic shared,
“Running reports in Google AdWords and Facebook used to take a lot of effort. Now everything is in one place.”
Polar’s AI reporting tool, Ask Polar, also made data retrieval effortless. Instead of manually compiling reports, Dominic could simply ask, “How many of these safes have we sold in this time period?” and get an instant answer.
Polar’s Alerts for ad spend was another critical tool for addressing budget concerns. These notifications allowed Dominic to monitor spending across all campaigns and identify overspending early. With multiple agencies managing their campaigns, this feature provided essential oversight to keep budgets on track.
Finally, Polar introduced the Polar Pixel and Polar Conversion API (CAPI) for Meta, enabling Safe and Vault to track critical customer events like Add to Cart and Initiate Checkout and send them back to Meta to improve accuracy and boost Event Match Quality (EMQ). While Dominic initially adopted Polar CAPI as an experiment, he quickly recognized its value.
“I didn’t really have a goal in mind, it was more, ‘Let’s try it and see what happens.’ And it actually turned out to be very successful when we launched it even with the data available at the time.”
And now it's even more successful. The integration offered deeper visibility into the customer journey, helping the team refine its approach to campaign optimization.
Faster Decisions, Stronger Attribution, and 34% Lift in Conversions
Ask Polar streamlined decision-making by enabling Dominic and his team to generate custom insights in seconds. This feature not only saved hours of manual work but also allowed the team to focus on high-value strategic tasks, such as identifying high-performing campaigns and reallocating budgets for maximum impact. Dominic shared,
“I can ask Polar a question and get a report super quickly, instead of creating a custom report in Shopify.”
Polar Alerts for ad spend allowed Dominic to act quickly when budgets exceeded limits without having to constantly check his campaign budget. This not only alleviated stress but also helped prevent wasteful overspending and ensured the company’s marketing dollars were spent more effectively. He said,
“I get notifications if we’re overspending, so I can address it right away,”
Additionally, the Meta CAPI integration delivered improvements in tracking customer behavior. Within just two weeks, the team saw significant EMQ improvements including:
- Page View Events: Up by 11%
- Add to Cart Events: Increased by 34%
- Initiate Checkout Events: Rose by 19%
The higher EMQ allowed the team to gain a clearer understanding of how customers interacted with Meta and their website. This enhanced tracking also provided more productive collaboration with external agencies, enabling them to adjust campaigns based on clearer performance data.
With better data accuracy, Safe and Vault Store gained clearer attribution and more effective ad performance, ensuring every marketing dollar was working harder.
What were your needs ?
What’s Next for Safe and Vault
Looking ahead, Safe and Vault Store is leveraging Polar Analytics to explore new growth opportunities and improve retention strategies. By fine-tuning campaign performance and maximizing first-order purchase values, the team aims to increase profitability while continuing to grow their customer base. As part of this effort, they plan to implement Polar’s Google Ads CAPI, further enhancing attribution tracking and providing ad platforms with more accurate data to optimize campaign performance.
“Polar gave us everything we needed in one place. I can track spend, traffic, and conversions easily, without having to jump between platforms. It’s made managing our budget and advertising much more efficient.”
- Dominic Schwebs, Digital Marketing and Ecommerce Manager | Safe and Vault Store
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