Used and loved by 3,500+ brands, including:
Where Polar Analytics is better for Shopify Brands than Elevar
Polar Analytics
Triplewhale
Core Product Type
Full-stack data platform
GTM Plugin
Implementaion
Native Shopify App
Requires GTM setup
Data Structure
End-to-end data platform (Collection + BI)
Black-box tracking solution
Data Control
Full customization of events & tracking
Limited to GTM capabilities
Data Structure
Direct access to raw data + BI tools
GTM-based reporting
Data-sources
connectors
connectors
45 native connectors
25+ via GTM
Core ideal customer profile
eCommerce/Marketing/Executive
Technical GTM specialists
Integrations to Criteo, Omnisend, Yotpo, Recharge, Bing Ads, Attentive, Postscript
1st-party tracking pixel and channel-specific attribution data
Server-side GTM focus
Conversion API, feeding first-party data to platforms
Klaviyo, Meta, Google, Tiktok
Meta, Google
Hands-on support that replies in under an hour
Self-service custom report & metrics builder, that works across multiple data-sources
Limited customization
Data runs in a dedicated data-warehouse, and giving you access to it
Dedicated Snowflake database with direct access
Google BigQuery, no direct access
Advanced data manipulation capabilities & remodelling using simple if/when rules
One-click setup. No engineering required.
With just a click, your data seamlessly flows into Polar, simplifying your entire data management process so you can focus on what matters most in your business.
Data source not supported yet? No problem.
We ensure you get a consolidated view, even without native connectors, by syncing data in table formats, like from Google Sheets or a data warehouse.
Why brands love us
The Frankie Shop: +30% ad return from missed conversions
The Frankie Shop witnessed a lift in total Events (purchases) and % of Events received, from 5.6% to 59.6% — With Polar CAPI, 54% additional conversions were reported back.
Cube Partnership: -36% Cost per Purchase
Cube Partnership uses Polar to manage 14 brands like Aston Martin F1 Team, Corona, Budweiser, and the Rugby League World Cup.
YELLOWPOP: -22% in CAC and +30% ROAS with the Polar Pixel
With the help of Polar’s server-side tracking, Yellow Pop increased its ad data capture, resulting in a 36% drop in Cost per Purchase a 28% boost in ROAS.
Got Questions? We've Got Answers
What's the main difference between Polar and Elevar?
Polar is a complete data platform while Elevar is a GTM plugin. This means direct data access, customization, and built-in BI tools without GTM dependency.
Do I need GTM to use Polar?
No. Unlike Elevar, Polar works natively with Shopify - no GTM required.
What about data access?
Polar provides direct Snowflake database access and custom reporting. Elevar limits you to GTM-based tracking.
Is it difficult to switch from Elevar?
No - Polar handles the entire setup natively, while maintaining your existing tracking.
How customizable is the tracking?
Fully customizable with Polar. Elevar limits you to GTM's capabilities.
Can I analyze raw data?
Yes with Polar. Not possible with Elevar's black-box approach.