What’s the true impact of your marketing spend?
For example, just because a customer clicked on an ad before purchasing doesn’t necessarily mean the ad caused the purchase. In reality, they might have been planning to buy anyway, making the ad more of a coincidence than a driver of sales.
On the other hand, your Youtube awareness campaign might have affected your physical retail sales.
On the other hand, your Youtube awareness campaign might have affected your physical retail sales.
The causal approach
It's akin to a randomized control trial (RCT) where you compare outcomes between a group exposed to marketing and an unexposed control group. But instead of testing with individuals, it randomizes across geographic regions. By exposing some regions to marketing while holding others back, you can directly measure the incremental lift your marketing generates.
Is a causal lift experiment right for me?
How it works
1
We analyze your sales data by region to create an experiment, defining comparable zip codes and setting the test duration to measure incremental impact accurately.
2
We target each group with varying spend to measure the marginal impact of each dollar on your overall business.
3
You receive a comprehensive report with actionable budget recommendations.
We are accepting applications to join the beta from brands with $5m+ revenue that market across several platforms.