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Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Despite a drop in total sales, conversion rates improved by 4.83% YoY, indicating better targeting or website experience. However, a decrease in AOV by 11.89% YoY suggests customers are purchasing lower-priced items. CAC decreased by 12.46% YoY, indicating cost efficiencies in customer acquisition. ROAS has slightly declined (-7.01% YoY) but remains healthy at 5.16x. Notably, Facebook ad spend increased by 10.19% YoY, but with a 19.69% decrease in cost per purchase, pointing to improved ad efficiency.
Fashion

Benchmark for Health & Beauty

Week-over-week, total sales have decreased by approximately 13.5%, despite a 30% increase in the average conversion rate. This suggests that while more visitors are converting, they are spending less per purchase as the average order value (AOV) has fallen by 16.2%. The cost of acquiring a customer (CAC) has also reduced by 2.7%, indicating more efficient marketing spend. However, the return on ad spend (ROAS) has also fallen by 15.3%, pointing to less effective ad campaigns. Particularly on Facebook, where the spend has increased by 45.5% but the ROAS has decreased by 4.6%.
Health & Beauty

Benchmark for Home & Garden

Despite a 15% decrease in CAC, total sales have dropped by 15% week over week. This suggests that while you're spending less to acquire customers, these customers are not converting at the same rate or purchasing as much, indicated by a 9% decrease in AOV. The ROAS has improved by 8% which is a positive sign, but given the drop in total sales, it's crucial to investigate what's causing the lower conversion rates and AOV. Could be product mix, pricing, or website usability issues.
Home & Garden

Benchmark for Sporting Goods

Total sales dipped week-over-week but showed a YoY increase of 71.36%. Despite a slight increase in the conversion rate, the total sales drop may be attributed to the decrease in AOV. The CAC has decreased significantly, boosting the ROAS by 22.23% YoY. Facebook ad spend increased by 51.07% YoY, but efficiency improved, as evidenced by the decrease in cost metrics and increase in ROAS. Keep an eye on the AOV and strategize to increase it for better sales performance.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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