2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Despite a slight dip in total sales (-0.8% WoW), the average conversion rate has seen a significant YoY increase (+13.5%). However, the average CAC has also risen (+3.8% YoY), which indicates that while more customers are converting, customer acquisition cost is increasing. Interestingly, the AOV has decreased (-7.4% YoY), which could suggest that while more customers are purchasing, they're buying less. This, coupled with a decline in ROAS (-12.9% YoY), might indicate a need for improved targeting strategies.
Fashion

Benchmark for Health & Beauty

Despite a slight increase in total sales week over week, the YoY sales have dipped by 36.47%. However, average conversion rate has improved by 30.82% YoY, indicating better targeting. The rise in CAC by 4.89% YoY and a decrease in AOV by 34.35% YoY suggests a higher cost strategy for lower-value purchases. The ROAS has also declined by 31.07% YoY, indicating the need to optimize ad spend for better returns.
Health & Beauty

Benchmark for Home & Garden

Despite a slight decrease in total sales from the previous week, the average conversion rate increased by 36.5% YoY, a positive sign of improved customer engagement. However, the Average Order Value (AOV) decreased by 5.2%, suggesting customers are purchasing lower-priced items. The dip in ROAS from last week highlights a need to optimize ad spend for better returns. It's also notable that the average CAC remains steady, indicating stable customer acquisition costs. Facebook Ads expenditure decreased by 16.17%, impacting ROAS negatively.
Home & Garden

Benchmark for Sporting Goods

Despite a 20.78% YoY increase in CAC, total sales have grown by 12.52% this week. This is primarily driven by a significant 32.03% YoY increase in the conversion rate. However, the AOV has decreased by 5.38% YoY, signaling a shift towards cheaper items. Despite higher CAC, the ROAS has decreased only by 17.91% YoY, supported by the higher conversion rate. Facebook ad spend has grown by 22.9% YoY, but its efficiency has decreased as indicated by a 15.57% YoY decrease in ROAS.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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