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Weekly eCommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Despite a 17.3% drop in total sales WoW, conversion rates improved by 9.12%. This suggests better quality traffic or improved site experience. CAC dropped by 8.7%, indicating more efficient customer acquisition. However, AOV decreased by 4.6%, potentially due to discounting or a shift in product mix. ROAS increased by 5.44% WoW, indicating higher returns on ad spend. The YoY decrease in FB spend (-22.04%) with the rise in FB ROAS (-28.02%) suggests a more effective use of the platform.
Fashion

Benchmark for Health & Beauty

Despite a decrease in total sales by 26% compared to last year, the average conversion rate improved by 11.7%. This suggests a more targeted approach to customer acquisition, yet the cost of acquiring customers (CAC) decreased by 9%. The average order value (AOV) also dropped by 20%, which could indicate a change in product mix or pricing strategy. ROAS declined by 25%, reflecting less return on advertising spend. Overall, the data suggests a need to improve the efficiency of ad spend and possibly revisit pricing strategies.
Health & Beauty

Benchmark for Home & Garden

Average Conversion Rate jumped by 44.75% YoY, indicating improved website efficiency or product-market fit. However, total sales saw a YoY decrease of 18.46%, possibly due to a lower Ad Spend, reflected in a 32.69% decrease. Despite a lower CAC (-8.07% YoY), the AOV also dropped by 8.39%, impacting total revenue. ROAS increased by 21.14%, suggesting better ad efficiency, but this failed to translate into higher sales, which may be due to external factors like market conditions or inventory issues.
Home & Garden

Benchmark for Sporting Goods

Despite a decrease in total sales YoY, the average conversion rate has significantly increased by 45.89% this week, indicating a more effective customer conversion strategy. Yet, the average cost of acquisition (CAC) fell by 11.84%, suggesting more cost-effective marketing strategies. Notably, average order value (AOV) decreased by 12.94% YoY, implying a shift in customer purchasing behavior towards lower-priced items. Despite this, the return on ad spend (ROAS) improved by 2.78%, showing better ad efficiency.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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