Weekly eCommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Total sales have increased by 31% WoW, indicating a significant boost in revenue. This could be attributed to a decrease in CAC by 12.5%, allowing for more effective customer acquisition. Despite a 4.3% drop in AOV, the conversion rate has increased by 16%, leading to higher sales. However, ROAS has seen a slight decrease of 18%, indicating that while sales are up, the return on advertising spend isn't as efficient. It's crucial to optimize ad strategies to improve this metric.
Fashion

Benchmark for Health & Beauty

Despite a YoY decrease in the Average Conversion Rate (-17.46%), total sales increased by 2.66% due to a significant reduction in the Average CAC (-17.84%). This, coupled with a slight decrease in the Average AOV (-1.09%), led to an increase in the Average ROAS (7.36%). The Facebook advertising spend seems to be more efficient with a substantial YoY decrease in the CPM (-37.90%) while maintaining the ROAS. However, the increase in the CPC (97.45%) indicates a more competitive environment.
Health & Beauty

Benchmark for Home & Garden

Total sales surged by 37% YoY, with a remarkable increase of 100% week-over-week. Despite a decrease in conversion rate by 1.82%, the Average Order Value (AOV) spiked by 41.96%, indicating customers are purchasing higher-priced items. Customer Acquisition Cost (CAC) dropped by 20.23%, suggesting more cost-effective marketing strategies. Return on Ad Spend (ROAS) soared by 82.53% YoY, but Facebook Ad spend declined by 32.97%, indicating higher efficiency and profitability from other advertising channels.
Home & Garden

Benchmark for Sporting Goods

Despite a slight increase in total sales week over week (WoW), the average conversion rate has decreased by 2.03%, potentially due to a 7.39% decrease in average customer acquisition cost (CAC). However, the average order value (AOV) remained relatively stable. Interestingly, the return on ad spend (ROAS) improved by 8.68%, likely driven by a more efficient spend on Facebook Ads. Overall, the focus should be on improving the conversion rate while maintaining the lower CAC for optimal profitability.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Almond Cow
Hero
Fanjoy
Soko Glam
Polène

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