2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Total sales have increased by 5% WoW, indicating a positive trend. However, the average conversion rate has dropped slightly by 6% WoW, which could be a concern. On the brighter side, the average CAC has decreased by 3.5%, which means you're spending less to acquire customers. AOV has also dropped by 6% WoW, suggesting customers are spending less. ROAS has declined by 4% WoW, suggesting less return on ad spend. These trends indicate a need to improve conversion rate and AOV while maintaining or reducing CAC.
Fashion

Benchmark for Health & Beauty

Total sales increased by 4.9% WoW, driven by an increase in conversion rate by 5%. Despite a decrease in AOV by 5.4%, the efficient use of ad spend has led to an improvement in ROAS, down by only 2.8%. However, CAC has decreased substantially by 8%, indicating a more cost-efficient customer acquisition. Facebook Ads performance should be closely monitored as CAC has decreased, potentially due to more effective targeting. YoY, sales have increased by 34.46% despite a decrease in AOV by 10.06%, suggesting higher customer volumes.
Health & Beauty

Benchmark for Home & Garden

Total sales increased by 15% WoW, indicating a positive sales performance. However, the average conversion rate dropped slightly by 1.5%, suggesting a need for improved targeting or website UX. CAC decreased by 9.4%, indicating a more cost-effective customer acquisition. AOV dropped by 6.8%, suggesting customers are buying less expensive items or fewer items per transaction. ROAS increased by 2.9%, indicating a more efficient return on ad spend. Despite the drop in Facebook ad spend, ROAS increased, suggesting a better ad performance.
Home & Garden

Benchmark for Sporting Goods

Week-to-week, total sales increased by 11.16% with conversion rates also rising by 4.32%. Interestingly, despite the increase in conversion rates, the average cost of customer acquisition (CAC) fell by 8.27%, which is a positive sign. However, the average order value (AOV) dropped by 11.64%. This suggests that while more customers are making purchases, they're spending less. The return on ad spend (ROAS) also slightly decreased by 3.38%. Overall, the data indicates a more efficient customer acquisition but less spending per order.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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