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Weekly ecommerce Benchmarks
Compare Top KPIs by Industries

Analyze Metrics Like CAC, AOV, and ROAS with real-time data from 2,700+ Shopify Merchants
Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Last week benchmarks by Industries

Benchmark for Fashion

Despite a YoY decrease in total sales (-9.1%), conversion rate has improved by 5.9%. This suggests that while traffic may be down, visitor quality or website UX has improved. However, a declining AOV (-6.3%) and increasing CAC (+7.3%) indicate challenges in profitability. The ROAS drop (-3.7%) could reflect a less effective ad strategy, especially given the increase in Facebook CPM (+19.5%). Actions should be taken to improve basket value and ad efficiency while leveraging the improved conversion rate.
Fashion

Benchmark for Health & Beauty

Despite a slight increase in CAC (6.36%), conversion rates have grown at a higher rate (22.14%) resulting in improved ROAS (-21.05%). However, total sales have declined (-28.29%), indicating a possible drop in traffic or increased competition. AOV has also decreased (-17.73%), suggesting a shift in customer purchasing behavior. This could also be a result of less effective upselling or cross-selling strategies. With a -17.89% YoY change in Facebook ad spend, it's essential to reassess marketing strategies for improved performance.
Health & Beauty

Benchmark for Home & Garden

Despite a 2.4% increase in total sales, the average conversion rate decreased by 6.7% week over week. This suggests a rise in site visits without purchases. Though the average customer acquisition cost (CAC) rose by 2.9%, the average order value (AOV) fell 4%, potentially impacting profitability. The return on ad spend (ROAS) remained fairly stable. Year over year, there's a substantial increase in conversion rate and ROAS, despite a significant decrease in Facebook ad spend, indicating improved ad efficiency.
Home & Garden

Benchmark for Sporting Goods

Despite a YoY decrease in total sales of -16.48%, there's a significant increase in the conversion rate (+19.83%). This suggests that while less people are buying, those who do are more likely to convert. Strikingly, CAC has dropped by -22.35%, indicating more cost-efficient customer acquisition. However, AOV has also decreased (-13.50%), pointing to customers buying less expensive items. ROAS has slightly increased (+1.13%), suggesting a more effective ad spend. It would be beneficial to focus on strategies to increase AOV while maintaining the improved conversion rate and CAC.
Sporting Goods

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Quad lock
Aimn'
Lifetime brands
Marcella New York
The Frankie Shop
Tiege Hanley
Polene
Seavees
Ripndip
Albion Fit
Kiss USA
Konges slojd
Lemaire
nohow
Maniere de Voir
Volcom
Coes
Razor Group
Oneskin
State & Liberty
Warren James
Dyper
Bonsoirs
From Future
RSVP
Merci handy
Soi Paris
Yellowpop
Olipop
Soko Glam
Fanjoy
Hero
Almond Cow
Polène

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Water and Wines

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