Vervaunt Used Polar Analytics to Help a Brand Generate a Record-Breaking £113,000 in One Day
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About Vervaunt
Since its founding in 2017, Vervaunt has become a trusted name in performance marketing and ecommerce consultancy. Headquartered in London, Vervaunt collaborates with some of the industry's most ambitious brands, including GANNI, Fred Perry, and The Frankie Shop. Known for its hands-on approach, Vervaunt's holistic view of paid media aligns with its clients’ bottom-line objectives to deliver long-term results.
Scaling Campaigns Without Losing Visibility
Vervaunt needed a way to scale campaigns while maintaining confidence in its performance data. Unlike many agencies that focus solely on platform-level metrics, Vervaunt takes a deeper approach to driving true business growth, prioritizing incremental growth while improving profitability. However, the agency struggled with the reliability of performance data, particularly when making quick tactical decisions.
Attribution discrepancies made it challenging to understand the impact of each channel, particularly across key platforms like Google, Facebook, and Tiktok. They needed to validate campaign performance across different time periods and days of the week, as campaign incrementality varied significantly across these intervals. Without real-time, accurate data, optimizing spend and responding swiftly to performance changes felt like guesswork.
Declan Etheridge, Senior Paid Media Consultant at Vervaunt, specializes in driving business growth by building brand presence and targeting high-value customers to deliver ongoing value for clients. He explained,
“We’re not just trying to make Facebook or Google look good. We focus on driving the business’s growth from the bottom line up–improving the P&L, running mixed media models, and pushing boundaries.”
Leveraging Polar Analytics to Make Data-Backed Decisions
Vervaunt turned to Polar Analytics to unify its data sources and gain a clearer, more accurate picture of campaign performance. The agency implemented a strategy focused on three key areas:
Smart Budget Allocation
With Polar Pixel’s advanced tracking and attribution modeling, Vervaunt could better analyze channel performance and shift investments accordingly. Having data visibility across platforms like Google, Meta, and TikTok meant they could adjust spend in real-time and optimize their strategy based on accurate, consolidated data.
“With the amount we’re spending on paid social, especially TikTok, attribution can be a challenge. But with Polar, we trust the click attribution much more. It gives us a clear view of ad platform ROAS, Polar Pixel ROAS, and, most importantly, new customer tracking.”
This flexible approach allowed maximum efficiency across channels during high-spend periods like Black Friday.
Investing in High-Value Customers for Sustainable Growth
By carefully evaluating customer lifetime value (LTV), Vervaunt invested in strategies that attracted audiences likely to develop long-term loyalty. Instead of chasing short-term wins, the team used Polar’s insights to prioritize high-intent customer segments and create more sustainable growth for their clients.
Taking Confident, Data-Driven Risks
By leveraging Polar’s insights, Vervaunt tested different attribution models and validated performance across channels. Having an accurate top-line view outside of ad platforms allowed them to make more confident spending decisions and refine their approach to new customer acquisition.
“Since attribution isn’t linear across Google and Facebook, having that top-line view outside of Ads Manager allows us to cross-reference total media spend with new customer acquisition, making our decisions more precise.”
Running Record-Breaking Campaigns and Confident Growth
Vervaunt's strategic approach led to significant achievements, particularly during Black Friday 2024. With Polar’s real-time insights and advanced attribution tracking, one client confidently scaled ad spend to a record-breaking £113,000 in a single day during Black Friday, proving that smarter spend allocation drives tangible growth.
“Polar really helped us ensure our structures and campaigns were properly built and ready, enabling us to push our spend to that limit. It allowed us to take bigger risks that we wouldn’t typically see or feel confident taking within ad platforms.”
What’s Next for Vervaunt
Vervaunt is shaping the future of ecommerce consultancy and performance marketing, helping ambitious brands evolve into market leaders. With a sharp focus on scaling paid media, optimizing digital experiences, and driving full-funnel growth, Vervaunt consistently delivers results that go beyond industry benchmarks. From helping Astrid & Miyu increase new customer revenue by 65% to boosting PANGAIA’s revenue 5x, their impact speaks for itself. Their hands-on, strategic approach ensures that brands like Dr. Martens, The Frankie Shop, and GANNI don’t just compete, they lead. Whether it’s re-platforming major retailers, refining customer acquisition strategies, or executing record-breaking Black Friday campaigns, Vervaunt is the go-to partner for brands looking to scale with precision and confidence.
What where your goals ?
What are your marketing challenges ?
Scaling Campaigns Without Losing Visibility
Vervaunt needed a way to scale campaigns while maintaining confidence in its performance data. Unlike many agencies that focus solely on platform-level metrics, Vervaunt takes a deeper approach to driving true business growth, prioritizing incremental growth while improving profitability. However, the agency struggled with the reliability of performance data, particularly when making quick tactical decisions.
Attribution discrepancies made it challenging to understand the impact of each channel, particularly across key platforms like Google, Facebook, and Tiktok. They needed to validate campaign performance across different time periods and days of the week, as campaign incrementality varied significantly across these intervals. Without real-time, accurate data, optimizing spend and responding swiftly to performance changes felt like guesswork.
Declan Etheridge, Senior Paid Media Consultant at Vervaunt, specializes in driving business growth by building brand presence and targeting high-value customers to deliver ongoing value for clients. He explained,
“We’re not just trying to make Facebook or Google look good. We focus on driving the business’s growth from the bottom line up–improving the P&L, running mixed media models, and pushing boundaries.”
How did you monitor growth before Polar Analytics ?
Leveraging Polar Analytics to Make Data-Backed Decisions
Vervaunt turned to Polar Analytics to unify its data sources and gain a clearer, more accurate picture of campaign performance. The agency implemented a strategy focused on three key areas:
Smart Budget Allocation
With Polar Pixel’s advanced tracking and attribution modeling, Vervaunt could better analyze channel performance and shift investments accordingly. Having data visibility across platforms like Google, Meta, and TikTok meant they could adjust spend in real-time and optimize their strategy based on accurate, consolidated data.
“With the amount we’re spending on paid social, especially TikTok, attribution can be a challenge. But with Polar, we trust the click attribution much more. It gives us a clear view of ad platform ROAS, Polar Pixel ROAS, and, most importantly, new customer tracking.”
This flexible approach allowed maximum efficiency across channels during high-spend periods like Black Friday.
Investing in High-Value Customers for Sustainable Growth
By carefully evaluating customer lifetime value (LTV), Vervaunt invested in strategies that attracted audiences likely to develop long-term loyalty. Instead of chasing short-term wins, the team used Polar’s insights to prioritize high-intent customer segments and create more sustainable growth for their clients.
Taking Confident, Data-Driven Risks
By leveraging Polar’s insights, Vervaunt tested different attribution models and validated performance across channels. Having an accurate top-line view outside of ad platforms allowed them to make more confident spending decisions and refine their approach to new customer acquisition.
“Since attribution isn’t linear across Google and Facebook, having that top-line view outside of Ads Manager allows us to cross-reference total media spend with new customer acquisition, making our decisions more precise.”
Running Record-Breaking Campaigns and Confident Growth
Vervaunt's strategic approach led to significant achievements, particularly during Black Friday 2024. With Polar’s real-time insights and advanced attribution tracking, one client confidently scaled ad spend to a record-breaking £113,000 in a single day during Black Friday, proving that smarter spend allocation drives tangible growth.
“Polar really helped us ensure our structures and campaigns were properly built and ready, enabling us to push our spend to that limit. It allowed us to take bigger risks that we wouldn’t typically see or feel confident taking within ad platforms.”
What were your needs ?
What’s Next for Vervaunt
Vervaunt is shaping the future of ecommerce consultancy and performance marketing, helping ambitious brands evolve into market leaders. With a sharp focus on scaling paid media, optimizing digital experiences, and driving full-funnel growth, Vervaunt consistently delivers results that go beyond industry benchmarks. From helping Astrid & Miyu increase new customer revenue by 65% to boosting PANGAIA’s revenue 5x, their impact speaks for itself. Their hands-on, strategic approach ensures that brands like Dr. Martens, The Frankie Shop, and GANNI don’t just compete, they lead. Whether it’s re-platforming major retailers, refining customer acquisition strategies, or executing record-breaking Black Friday campaigns, Vervaunt is the go-to partner for brands looking to scale with precision and confidence.