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Manage your ad spend with Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Alex Greifeld

Reduce Acquisition Cost

Reduce Acquisition Cost

Grow Profit

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Description

This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.
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Read more in the original Twitter thread.

Why it's important

The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.

How to improve them

Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.

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Preview of the template

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Total Marketing Spend (Blended)

$853,100

3%

3%

Was $828,600

Add target

New Customers Orders (Shopify)

12,795.12

4%

4%

Was 12,303.00

Add target

Repeat Customer Orders (Shopify)

$130.61

2.80%

2.80%

Was $127.00

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New Sales (Shopify)

$12,408.02

3.10%

3.10%

Was $12,034

Add target

Repeat Sales (Shopify)

$143.17

3%

3%

Was $139

Add target

CAC:AOV ratio (Blended)

11.92

8.40%

8.40%

Was $11

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