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See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

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First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

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Increase your Klaviyo abandonment flow revenues with first-party data

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Ideal for

Spotlight

Profit-Driven Marketing: Align every campaign with bottom-line impact.

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Top case studies

See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

Discover how this agency-managed brand improved email abandonment flows by 55% in 21 days.

See why this brand had no idea they were missing out on 37% of revenue from cart abandoners.

Reduce Acquisition Cost

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Manage your ad spend with Alex Greifeld

Alexandra Greifeld is eCom Growth Advisor and the founder of No Best Practices. She has worked with pioneering brands such as: Laura Geller Beauty, Johnston & Murphy, 3.1 Phillip Lim, Hayden Girls, Outwork Nutrition, Bonobos, Stars + Honey, Larroudé, Jones Road Beauty, Popsmith

Alex Greifeld

Reduce Acquisition Cost

Grow Profit

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Description

This blueprint, called "Manage your ad spend with Alex Greifeld," offers a structured approach to handle advertising spend efficiently and profitably. At its core, it emphasizes daily monitoring of ad expenditures and customer orders.
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Read more in the original Twitter thread.

Why it's important

The blueprint allows businesses to set a clear benchmark for profitability with its CAC:AOV ratio. This KPI is a quick litmus test to understand whether the business is profitable from the first order or not.

How to improve them

Regular scrutiny of the 7-day average CAC:AOV ratio is crucial. If the numbers are off-target for 4-7 days in a row, it's time to reassess. This could involve cutting down on ad spend or revisiting any recent changes that might have affected performance.

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