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Essential Key Performance Indicators by Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Thomas Kerleguer

Thomas Kerleguer

Grow Profit

Shopify

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Description

Explore beyond the usual with Thomas's e-commerce tips. Apart from the usual 12 indicators, there's the Contribution Margin. Simply put, it's what you earn from sales after taking away direct costs. It gives a clear picture of how much you're really making from each sale. Dive into this and other insights with Thomas to get a better handle on your e-commerce game.

Read more in the original LinkedIn post.

Why it's important

Monitoring KPIs like those highlighted by Thomas Kerleguer is essential for understanding your ecommerce business's health. They offer insights into profitability, customer acquisition efficiency, and marketing effectiveness. Simply put, they are the navigational tools that guide your business decisions.

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Preview of the template

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Average Order Value (Blended)

$124

3.30%

3.30%

Was $120

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Blended CAC (Blended)

$55

10%

10%

Was $50

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Shopify Conversion Rate (Blended)

2.58%

3.20%

3.20%

Was $2.50

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Blended ROAS (MER)

$4.33

11.90%

11.90%

Was $3.87

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LTV (Shopify)

$520

4%

4%

Was $500

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LTV:CAC (Blended)

2.2x

2x

2x

Was 10%

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CM1 % (Shopify)

57%

5%

5%

Was 54.28%

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CM2 %

42%

5%

5%

Was 40%

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CM3 %

33%

5%

5%

Was 31.42%

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