
Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings
Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.
Andrew Jennings
Grow Profit
Shopify
Andrew is in the business of building a portfolio of consumer brands, a marketing agency, and a fund. His focus on efficient metrics that matter is reflected in this scorecard, designed to offer brand owners clear, actionable, and meaningful data. This scorecard is a natural extension of his broader work, embodying the same principles of efficacy and precision that guide his brand-building efforts.
This Omnichannel Marketing Scorecard by Andrew Jennings is the comprehensive, straightforward tool you've been looking for. It's tailored for those who want to understand their data without the fluff.
Core Benefits
- Multi-Channel Metrics: Aggregated data from all your marketing channels in one place.
- Focused on Profitability: Gross Profit and MER metrics that directly correlate to your bottom line.
- Actionable Insights: Metrics are chosen for their actionability, allowing you to make quick, data-backed decisions.
Preview of the template
Add target

Total Sales (Blended)
$7,779,292
8%
8%
Was $7,203,049
Add target

Net Sales (Shopify)
$4,994,880
4.80%
4.80%
Was $4,768,300
Add target

Gross Profit (net of expenses) Shopify
$1,605,000
7%
7%
Was $1,500,000
Add target



Total Marketing Spend (Blended)
$853,100
3%
3%
Was $828,600
Add target



Blended ROAS (MER)
$4.33
11.90%
11.90%
Was $3.87
Add target

Blended CAC (Blended)
$55
10%
10%
Was $50
Add target

Blended ncROAS
4.5x
12%
12%
Was 3.9x
Add target

Ad Platforms Impressions
56M
40%
40%
Was 40M
Add target

Ad Platforms CPM
$2.18
-10%
-10%
Was $2.38
Add target


% Email Revenues
33%
10%
10%
Was 30%
Add target

% Returns
-13.3%
-13%
-13%
Was -11.8%
Add target

Average Order Value (Blended)
$124
3.30%
3.30%
Was $120
Andrew Jennings![]()
Andrew Jennings
Rok Hladnik![]()
Rok Hladnik
Kaleigh Moore![]()
Kaleigh Moore
Google Analytics![]()
Google Analytics
Moiz Ali![]()
Moiz Ali
Shopify Team

Shopify Team
Thomas Kerleguer![]()
Thomas Kerleguer
Taylor Holiday![]()
Taylor Holiday
Chase Dimond![]()
Chase Dimond
Alex Greifeld![]()
Alex Greifeld
Amazon![]()
Amazon
Tiktok![]()
Tiktok
Shopify![]()
Shopify
Improve Conversion
Improve Conversion
Klaviyo![]()
Klaviyo
Meta![]()
Meta
Google![]()
Google
Facebook![]()
Facebook
Grow Profit![]()
Grow Profit
Nik Sharma![]()
Nik Sharma
Increase LTV![]()
Increase LTV
Reduce Acquisition Cost![]()
Reduce Acquisition Cost