Brand and Content Health by Kaleigh Moore
Drawing from her years of eCommerce and content creation expertise, Kaleigh Moore’s template offers a comprehensive framework for any D2C brand seeking to improve their online performance and customer engagement.
These metrics serve as a health check for your website and marketing strategies. Engaged Sessions and Brand Sessions specifically reveal the quality of your traffic and the impact of your organic efforts. Conversion rates measure your efficiency in turning traffic into sales. The New and Repeat Customer metrics gauge your skill in customer acquisition and retention.
Actionable Insights
Low Engaged Session Rates signal a need to improve content to act on these insights, while declines in Brand Sessions call for a reassessment of marketing strategy. Poor conversion rates suggest it's time to optimize the customer journey.
Preview of the template
