2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

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Precise first-party attribution with server side tracking.

Conversion Enhancers

Supercharge your ROAS by 20% with CAPI.

New releases

Ask Polar: Your Built-In Powered Data Analyst

Creative Studio: Meta & TikTok Creative Ad Reporting

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Ideal for

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Profit-Driven Marketing: Align every campaign with bottom-line impact.

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Optimize Customer Acquisition

Spend smarter, grow faster. Polar helps you clearly see what’s driving your sales, so you can lower acquisition costs and boost profitability.

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

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See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

See how Safe and Vault Store increased its Meta Add to Cart Event Match Quality by 34%

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BI Platform

Put your data to work

First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

New releases

Ask Polar: Your own built-in AI data analyst

Increase your Klaviyo abandonment flow revenues with first-party data

Solutions

Ideal for

Spotlight

Causal Lift Attribution: Measure the incremental impact of marketing spend

YOUR GOALS

Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Top case studies

See how a retail veteran turned agency founder uses Polar to drive profit-first growth for ecommerce brands

See how The Feed ran an incrementality test to optimize brand search efficiency

See how Roar Studios is boosting attribution accuracy by 95% with Polar Analytics

Profitability 101

Keep an eye on the bottom line. These metrics all contribute, and it’s good to review them weekly to spot any trends that might start affecting profitability.

Shopify

Grow Profit

Improve Conversion

Use this template

Preview of the template

Add target

Net Sales (Shopify)

$4,994,880

4.80%

Was $4,768,300

Add target

Total Marketing Spend (Blended)

$853,100

Was $828,600

Add target

POAS (Blended)

5.15x

Was 5x

Add target

Gross Margin (net of expenses) Shopify

$2,625,000

Was $2,500,000

Add target

Gross Profit (net of expenses) Shopify

$1,605,000

Was $1,500,000

Add target

CM1 (Shopify)

$3,000,000

Was

Add target

CM1 % (Shopify)

57%

Was 54.28%

Add target

COGS (Shopify)

$4,120,000

Was $4,000,000

Add target

Returns (Shopify)

12,795.12

Was 12,303.00

Add target

Discounts (Blended)

$204,000

Was $200,000

Add target

Expenses (Shopify)

$1,530,000

Was $1,500,000

Other templates

More templates

Moiz Ali's Daily Snapshot

Shopify

Grow Profit

Moiz Ali

Moiz Ali is the Founder of Native, which was acquired by Procter & Gamble for $100 Million in November 2017. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.

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Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

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Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.

Explore template

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

Shopify

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Explore template

All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

Shopify

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Rok Hladnik

Kaleigh Moore