Back to templates

Critical Ecommerce Metrics by Shopify

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

Shopify

Grow Profit

Use this template

Understanding ecommerce metrics is crucial for the success of your online store. Metrics provide actionable insights into customer behavior, sales performance, and overall business health. In this guide, you'll learn about 15 key performance indicators (KPIs) that every Shopify store owner should be tracking.

How to improve it

Regular Monitoring: Don't just set your metrics and forget them. Regularly check your Shopify dashboard and any other analytics tools you're using.
Adaptive Strategies: Use the insights gained from your metrics to adapt your business strategies. For instance, if you notice a high cart abandonment rate, consider streamlining your checkout process.
Customer Retention: Look at metrics like Customer Lifetime Value and Returning Customer Rate to tailor your customer retention strategies.
Cost Optimization: Keep an eye on Customer Acquisition Cost and compare it against Customer Lifetime Value to ensure you're not overspending to acquire new customers.

Use this template

Preview of the template

Add target

Shopify Conversion Rate (Blended)

2.58%

3.20%

3.20%

Was $2.50

Add target

Average Order Value (Blended)

$124

3.30%

3.30%

Was $120

Add target

LTV (Shopify)

$520

4%

4%

Was $500

Add target

Blended CAC (Blended)

$55

10%

10%

Was $50

Add target

Repeat Customers % (Shopify)

8%

14.29%

14.29%

Was 7%

Add target

Current Inventory Quantity (Shopify)

6,180

3%

3%

Was 6,000

Add target

Bounce rate (GA4)

34%

3%

3%

Was 33%

Add target

Cart Abandonment Rate proxy (Shopify)

65%

0%

0%

Was 65%

Add target

Click-through Rate (Klaviyo blended)

2.57%

9.80%

9.80%

Was 2.34%

Add target

Repeat Customer Orders (Shopify)

$130.61

2.80%

2.80%

Was $127.00

Other templates

Moiz Ali's Daily Snapshot

Moiz Ali's Daily Snapshot

Moiz Ali is the Founder of Native, which was acquired by Procter & Gamble for $100 Million in November 2017. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.

Explore template

Essential Key Performance Indicators by Thomas Kerleguer

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Thomas Kerleguer

Based in France 🇫🇷, Thomas is the Head of eCommerce of Bloon Paris and former Chief Revenue Officer of Sync Protein. He's a renowned eCommerce Growth Advisor and worked for some of the biggest CPG companies in the world : Coca-Cola, Nestlé and Pernod Ricard.

Explore template

LTV & Retention

LTV & Retention

Improve Conversion

Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.

Explore template

Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Andrew Jennings

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

Explore template

All-in-One Scorecard by Rok from Flat Circle Agency

All-in-One Scorecard by Rok from Flat Circle Agency

Reduce Acquisition Cost

Reduce Acquisition Cost

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Google Analytics

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template