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Critical Ecommerce Metrics by Shopify

Shopify's guide covers the essential ecommerce metrics to track, including sales conversion rate, average order value, customer lifetime value, and more, to optimize your online store's performance.

Shopify

Grow Profit

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Understanding ecommerce metrics is crucial for the success of your online store. Metrics provide actionable insights into customer behavior, sales performance, and overall business health. In this guide, you'll learn about 15 key performance indicators (KPIs) that every Shopify store owner should be tracking.

How to improve it

Regular Monitoring: Don't just set your metrics and forget them. Regularly check your Shopify dashboard and any other analytics tools you're using.
Adaptive Strategies: Use the insights gained from your metrics to adapt your business strategies. For instance, if you notice a high cart abandonment rate, consider streamlining your checkout process.
Customer Retention: Look at metrics like Customer Lifetime Value and Returning Customer Rate to tailor your customer retention strategies.
Cost Optimization: Keep an eye on Customer Acquisition Cost and compare it against Customer Lifetime Value to ensure you're not overspending to acquire new customers.

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Preview of the template

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Shopify Conversion Rate (Blended)

2.58%

3.20%

3.20%

Was $2.50

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Average Order Value (Blended)

$124

3.30%

3.30%

Was $120

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LTV (Shopify)

$520

4%

4%

Was $500

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Blended CAC (Blended)

$55

10%

10%

Was $50

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Repeat Customers % (Shopify)

8%

14.29%

14.29%

Was 7%

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Current Inventory Quantity (Shopify)

6,180

3%

3%

Was 6,000

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Bounce rate (GA4)

34%

3%

3%

Was 33%

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Cart Abandonment Rate proxy (Shopify)

65%

0%

0%

Was 65%

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Click-through Rate (Klaviyo blended)

2.57%

9.80%

9.80%

Was 2.34%

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Repeat Customer Orders (Shopify)

$130.61

2.80%

2.80%

Was $127.00

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