2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

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The most robust views on retention and repeat orders for Shopify stores

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See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

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First-Party Attribution

Precise first-party attribution with server side tracking.

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Supercharge your ROAS by 20%

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Turn missed abandoned shoppers into net new sales

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Increase your Klaviyo abandonment flow revenues with first-party data

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Causal Lift Attribution: Measure the incremental impact of marketing spend

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

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See how a retail veteran turned agency founder uses Polar to drive profit-first growth for ecommerce brands

See how The Feed ran an incrementality test to optimize brand search efficiency

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Essential Shopify Metrics

A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.

Shopify

Grow Profit

Increase LTV

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Add target

Net Sales (Shopify)

$4,994,880

4.80%

Was $4,768,300

Add target

AOV (Shopify)

$135

3.80%

Was $130

Add target

New Customers (Shopify)

2,140

Was 2,000

Add target

Repeat Customers (Shopify)

12,795.12

Was 12,303.00

Add target

LTV (Shopify)

$520

Was $500

Add target

Total Orders (Shopify)

12,600.00

Was 12,000.00

Add target

Current Inventory Quantity (Shopify)

6,180

Was 6,000

Add target

Gross Margin (Shopify)

$4,240,000

Was $4,000,000

Add target

Net Profit (Shopify)

$1,100,000

10%

Was $1,000,000

Add target

Total Refunds (Shopify)

$214,000

Was $200,000

Add target

New Discounts (Shopify)

$51,000

Was $50,000

Add target

Repeat Discounts (Shopify)

$30,600

Was $30,000

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Moiz Ali's Daily Snapshot

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Moiz Ali is the Founder of Native, which was acquired by Procter & Gamble for $100 Million in November 2017. In addition to his work at Native, today he is an active investor in over 100 startups, and a speaker on stages across the world.

Essential Key Performance Indicators by Thomas Kerleguer

Thomas Kerleguer

Grow Profit

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Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.

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Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

Shopify

Andrew Jennings is an Entrepreneur and CMO, a man with multiple hats. Founder of Larsson & Jennings and Edition 3, he knows the need for precise metrics that make a real impact. If you're a brand owner seeking a no-nonsense approach to marketing metrics, this Omnichannel Marketing Scorecard is for you.

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All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

Shopify

Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

Explore template

D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.