2025 Meta's Tracking Restrictions For Health & Wellness Brands are here - Here's how to fix it

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

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The most robust views on retention and repeat orders for Shopify stores

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Advanced reports on Product Analytics for Shopify

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See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

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First-Party Attribution

Precise first-party attribution with server side tracking.

Conversion API (CAPI) Enhancer

Supercharge your ROAS by 20%

Klaviyo Flows Enricher

Turn missed abandoned shoppers into net new sales

New releases

Ask Polar: Your own built-in AI data analyst

Increase your Klaviyo abandonment flow revenues with first-party data

Solutions

Ideal for

Spotlight

Causal Lift Attribution: Measure the incremental impact of marketing spend

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Optimize Customer Acquisition

Bring all your eCommerce data in one place without code

Increase Retention and LTV

The most robust views on retention and repeat orders for Shopify stores

Improve merchandising

Advanced reports on Product Analytics for Shopify

Uncover winning ad creatives

The ultimate social ads creative reporting solution

Automate your Reporting

Unlock 4h every week and never download CSV again

Resources

Top case studies

See how Modular Closets enriched its Browse Abandonment flows and boosted revenue by 54%

See how Safe and Vault Store increased its Meta Add to Cart Event Match Quality by 34%

See how Canopy simplified reporting and gained back 432 hours

Book a demo

Shopify

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Essential Shopify Metrics

A comprehensive set of KPIs that cover core areas including sales, customer behavior, inventory management, profitability, and discounts, providing a well-rounded view of overall performance.

Shopify

Grow Profit

Increase LTV

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Add target

Net Sales (Shopify)

$4,994,880

4.80%

Was $4,768,300

Add target

AOV (Shopify)

$135

3.80%

Was $130

Add target

New Customers (Shopify)

2,140

Was 2,000

Add target

Repeat Customers (Shopify)

12,795.12

Was 12,303.00

Add target

LTV (Shopify)

$520

Was $500

Add target

Total Orders (Shopify)

12,600.00

Was 12,000.00

Add target

Current Inventory Quantity (Shopify)

6,180

Was 6,000

Add target

Gross Margin (Shopify)

$4,240,000

Was $4,000,000

Add target

Net Profit (Shopify)

$1,100,000

10%

Was $1,000,000

Add target

Total Refunds (Shopify)

$214,000

Was $200,000

Add target

New Discounts (Shopify)

$51,000

Was $50,000

Add target

Repeat Discounts (Shopify)

$30,600

Was $30,000

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Essential Key Performance Indicators by Thomas Kerleguer

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Is retention going up or down? Check these comparisons and then head over to the cohort analysis table to see how things are evolving.

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Omnichannel Marketing Scorecard for Brand Owners by Andrew Jennings

Andrew Jennings

Grow Profit

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All-in-One Scorecard by Rok from Flat Circle Agency

Rok Hladnik

Reduce Acquisition Cost

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Meet Rok Hladnik, a Performance Marketing maven and Agency Owner. With expertise in scaling multiple DTC (Direct-To-Consumer) brands to 7-8 figures, Rok knows the ins and outs of what metrics actually matter.

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D2C Brand and Content Health by Kaleigh Moore

Improve Conversion

Google Analytics

Kaleigh Moore

Kaleigh Moore is a seasoned freelance content writer specializing in eCommerce and SaaS industries. With prior experience as an eCommerce business owner, her work has been featured across reputable platforms like Shopify Plus, Vogue Business, and Forbes.

Explore template

Andrew Jennings

Rok Hladnik

Kaleigh Moore