Canopy Saves 432 Hours of Manual Work in One Year with Polar Analytics

About Canopy

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Canopy is a leading home wellness brand renowned for its innovative humidifiers, shower heads, and aromatherapy devices, designed to improve indoor air quality and overall well-being. Known for its minimalist aesthetic and functionality, Canopy has quickly become a favorite amongst modern households seeking to enhance their health and home environment. With a growing presence in the direct-to-consumer (DTC) market, the brand prioritizes data-driven decision-making and exceptional customer experiences.

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Canopy’s Growth Was Slowed by Scattered Data

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As Canopy grew, managing and analyzing its growing pool of data across more than 17 platforms became overwhelming. Their Shopify to various marketing tools each operated in silos, requiring hours of manual effort to pull reports and analyze trends.

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Noel Espinosa, Chief of Staff and Special Projects Manager at Canopy, oversees key operational initiatives and ensures the team has the tools they need to make data-driven decisions. Reflecting on their previous analytics tool, he shared:

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“It wasn’t user-friendly, and understanding where the data was coming from was incredibly difficult. Whenever we had questions, we’d have to contact customer support, which slowed us down.”

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For Rachel, Influencer Marketing Manager at Canopy, managing partnerships and optimizing influencer performance relied heavily on clear, accessible data. However, the slow and frustrating process of gathering insights left her with little time to act on them. She explained:

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“Without a centralized tool, I was downloading data from Shopify, creating pivot tables, and cross-referencing with other platforms. It was hours of manual work for something that should have taken minutes.”

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How Canopy Took Back Control of Their Data

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After an extensive search for a better solution, Canopy discovered Polar Analytics. The team chose Polar Analytics to centralize its data, simplify reporting, and provide teams with faster insights.

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The key reasons they chose Polar Analytics:

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• User-friendly interface: Allowed teams across to adopt it quickly
• Robust integrations: Connected seamlessly with Canopy’s platforms.
• Custom Metrics builder: Gave them the flexibility to tailor reports to their unique business needs.

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Noel explained,

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“What really stood out to us was the custom metrics builder. It became our one source of truth, and we could build tailored reports for everything we needed.”

With Polar Analytics, Canopy’s marketing team could quickly visualize trends, making it easier to spot trends and compare campaign performance. For Rachel, Polar’s visual reports and graphs transformed how she tracked influencer performance and sales. She said,

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“I use Polar graphs a lot. I can see what’s working, comparing Black Firday results year over year, and track product performance by influencer, all without needing to build it from scratch.”

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432 Hours Saved and Over 20 Dashboards

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After implementing Polar Analytics, Canopy quickly became a power user, logging into the platform on 90% of business days to drive faster, data-backed decision-making. The shift from manual reporting to automated, real-time insights resulted in immediate improvements in its day-to-day operations and strategic planning.

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Hours Saved with No Manual Data Processes

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Before Polar, the team spent two hours a day pulling and preparing data, totaling 36 hours every month just to compile reports. Over the past 12 months, that added up to 432 hours saved, allowing the team to skip the data prep and move straight to making strategic decisions. Rachel mentioned,

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“Instead of downloading data, creating pivot tables, and cross-referencing different platforms, I can now pull everything in minutes.”

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Over 20 Dashboards to Eliminate Data Bottlenecks

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Polar’s simplicity and ease of use also encouraged adoption across teams and made the entire team more self-sufficient. Rachel added,

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“If a tool is too complex, no one uses it. Polar is intuitive, and that’s been key for us.”

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Noel built over 20 dashboards, eliminating the constant flow of data requests and giving each team access to the insights they needed when they needed them. Noel explained,

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“Instead of fielding back-to-back requests, I can build a report in five to ten minutes, and the team can access insights on their own.”

Actionable Insights for Marketing and Sales

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Polar’s Custom Metrics Builder gave Canopy deep visibility into key business areas. 

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• Tracking subscription attachment rates: Allowed them to see how many customers purchasing a product also subscribed
• Refining the checkout experience: In December, they revamped their entire subscription flow based on Polar’s insights, leading to better customer experience and higher subscription retention. 

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Noel shared,

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“With these insights, we revamped our subscription checkout experience in December, which was a huge win for us."

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What’s Next For Canopy

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Canopy is focused on using data-driven insights to fuel its next phase of growth. With streamlined access to performance metrics, the team plans to further optimize their influencer marketing strategy, identify top performers, and refine campaigns to maximize ROI.

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The brand is also doubling down on improving customer experiences. By analyzing subscription trends and attachment rates, Canopy aims to create even smoother checkout flows and increase subscriber retention. These insights will help the team prioritize high-impact changes and deliver value to their growing customer base.

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As Canopy continues to expand its product offerings and market reach, data will remain at the heart of every decision, empowering the team to act quickly and strategically in a competitive DTC landscape.

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“We’re huge Polar superfans. I tell people about it all the time. It’s made such a difference in how we work. Thank you for working with us.”
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- Rachel Davidson, Influencer Marketing Manager | Canopy

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