ROAR Studios Achieves 95% Attribution Accuracy and Boosts Client Revenue by 35% Using Polar Analytics
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About Roar Studios
ROAR Studios was founded to challenge the traditional marketing agency model, one that often lacked a real understanding of what it takes to scale a brand. What began as a consultancy focused on data-driven growth strategies quickly evolved into a full-service marketing agency, combining strategic expertise with hands-on execution across paid and organic channels. Now part of the Infinity Blue group, Roar operates globally with offices in the UK, US, Cape Town, Poland, and beyond, helping brands expand into new markets with a 360° marketing approach. With a philosophy centered on partnership, “you thrive, we thrive,” Roar’s team, many of whom come from client-side roles, brings an insider’s perspective to helping businesses grow.
Why Tracking Performance Held Roar Studios Back
As Roar Studios expanded its clients across different markets, keeping track of performance across multiple platforms became a growing problem. Attribution confusion was one of the biggest challenges, with up to 40% discrepancies between analytics tools like GA4, ERPs, and website platforms. With mismatched data, Roar Studios struggled to trust performance insights and make smart budget decisions.
Reporting was another pain point. The team spent too much time manually pulling data into spreadsheets instead of focusing on strategy and campaign optimizations. Limited visibility across Shopify, Amazon, and other channels made it difficult to track key insights like lifetime value (LTV) and product performance which are essential metrics for scaling profitably.
Without a clear view of what was driving results, expanding into new and profitable channels like Amazon and Walmart often felt like guesswork. Roar Studios needed a way to bring all its marketing data together in one place to see what was working and what wasn’t.
Alan Baker, CEO of Infinity Blue Group, and the driving force behind its data-first philosophy captured the frustration best:
“Less opinions, more data. That’s the mindset we live by, but without accurate attribution and automation, we were falling short of that standard.”
How Polar Helped Roar Studios Get Clear on Performance
Roar Studios turned to Polar Analytics to eliminate data blind spots and make performance tracking easier.
One of the biggest improvements came from Polar Pixel’s first-party tracking, which provided clear and accurate attribution. Instead of relying on conflicting reports from different platforms, Roar Studios could now see exactly where results were coming from, helping them shift ad spend to the channels driving real impact. Alan shared,
“With Polar, we now have the clarity to reallocate budgets strategically, ensuring underperforming channels don’t drain resources.”
To free up hours of manual reporting, Roar Studios used Polar’s custom dashboards to track key performance metrics across PPC, Meta, affiliates, and more, all in one place. Instead of sifting through spreadsheets, the team could quickly spot trends and make informed decisions.
Polar’s integrations with Shopify, Amazon, and other platforms also helped Roar Studios get a clearer picture of customer lifetime value and channel performance, allowing them to optimize campaigns and attract high-value customers.
And when Roar Studios had questions, Polar’s Slack-based support made getting answers easy. Alan noted,
“Having the Polar team on Slack is like having them in-house. They’re always there to help.”
Smarter Decisions Powered by Accurate Attribution
Since switching to Polar Analytics, Roar Studios has seen major improvements:
- 1 FTE (Full-time Equivalent) hour saved daily by eliminating manual reporting and consolidating data.
- Client satisfaction of 97%.
- Boosted client revenues by 35% by optimizing spend across high-performing channels.
- 95% attribution accuracy increase that led to better budget allocation and 25% higher ROAS.
“It’s not just about saving time but about giving us the confidence to take risks and grow strategically,”
Alan said. Beyond improving internal efficiency, Roar Studios proved its reputation as a trusted in-house partner to its clients, helping brands navigate challenges and achieve sustainable growth.
What’s Next for Roar Studios
Looking to the future, Roar Studios’s innovation extends beyond helping brands. They’re leading the way themselves with an exciting and ambitious new venture, NuWave Drinks.
This pioneering non-alcoholic beer brand, infused with mood-enhancing botanicals and biotics, showcases Roar’s ability to lead market trends. More than just a beverage, NuWave represents the future of mood-enhancing drinking, offering a refreshing alternative to traditional beer without compromising on taste or experience. With Roar Studios spearheading its go-to-market strategy, the brand is making waves in the UK and Europe, with an expansion into the US set for 2025. To experience the future of non-alcoholic beer, use code POLAR20 for 20% off your first order.
Beyond launching innovative brands, Roar Studios continues to empower businesses with a free audit service. This service helps brands optimize performance across key channels, including Amazon, Walmart, and TikTok, by uncovering hidden opportunities and mapping out clear steps to scale profitably.
By doubling down on data-driven strategies, cutting-edge marketing approaches, and powerful partnerships, Roar Studios remains the go-to growth partner for ambitious brands looking to scale smartly and sustainably.
“We evaluated other tools, but Polar stands out. It provides true lifetime value tracking, better attribution modeling, and integrates seamlessly with sales channels.”
- Alan Baker, CEO | Infinity Blue Group
What where your goals ?
What are your marketing challenges ?
Why Tracking Performance Held Roar Studios Back
As Roar Studios expanded its clients across different markets, keeping track of performance across multiple platforms became a growing problem. Attribution confusion was one of the biggest challenges, with up to 40% discrepancies between analytics tools like GA4, ERPs, and website platforms. With mismatched data, Roar Studios struggled to trust performance insights and make smart budget decisions.
Reporting was another pain point. The team spent too much time manually pulling data into spreadsheets instead of focusing on strategy and campaign optimizations. Limited visibility across Shopify, Amazon, and other channels made it difficult to track key insights like lifetime value (LTV) and product performance which are essential metrics for scaling profitably.
Without a clear view of what was driving results, expanding into new and profitable channels like Amazon and Walmart often felt like guesswork. Roar Studios needed a way to bring all its marketing data together in one place to see what was working and what wasn’t.
Alan Baker, CEO of Infinity Blue Group, and the driving force behind its data-first philosophy captured the frustration best:
“Less opinions, more data. That’s the mindset we live by, but without accurate attribution and automation, we were falling short of that standard.”
How did you monitor growth before Polar Analytics ?
How Polar Helped Roar Studios Get Clear on Performance
Roar Studios turned to Polar Analytics to eliminate data blind spots and make performance tracking easier.
One of the biggest improvements came from Polar Pixel’s first-party tracking, which provided clear and accurate attribution. Instead of relying on conflicting reports from different platforms, Roar Studios could now see exactly where results were coming from, helping them shift ad spend to the channels driving real impact. Alan shared,
“With Polar, we now have the clarity to reallocate budgets strategically, ensuring underperforming channels don’t drain resources.”
To free up hours of manual reporting, Roar Studios used Polar’s custom dashboards to track key performance metrics across PPC, Meta, affiliates, and more, all in one place. Instead of sifting through spreadsheets, the team could quickly spot trends and make informed decisions.
Polar’s integrations with Shopify, Amazon, and other platforms also helped Roar Studios get a clearer picture of customer lifetime value and channel performance, allowing them to optimize campaigns and attract high-value customers.
And when Roar Studios had questions, Polar’s Slack-based support made getting answers easy. Alan noted,
“Having the Polar team on Slack is like having them in-house. They’re always there to help.”
Smarter Decisions Powered by Accurate Attribution
Since switching to Polar Analytics, Roar Studios has seen major improvements:
- 1 FTE (Full-time Equivalent) hour saved daily by eliminating manual reporting and consolidating data.
- Client satisfaction of 97%.
- Boosted client revenues by 35% by optimizing spend across high-performing channels.
- 95% attribution accuracy increase that led to better budget allocation and 25% higher ROAS.
“It’s not just about saving time but about giving us the confidence to take risks and grow strategically,”
Alan said. Beyond improving internal efficiency, Roar Studios proved its reputation as a trusted in-house partner to its clients, helping brands navigate challenges and achieve sustainable growth.
What were your needs ?
What’s Next for Roar Studios
Looking to the future, Roar Studios’s innovation extends beyond helping brands. They’re leading the way themselves with an exciting and ambitious new venture, NuWave Drinks.
This pioneering non-alcoholic beer brand, infused with mood-enhancing botanicals and biotics, showcases Roar’s ability to lead market trends. More than just a beverage, NuWave represents the future of mood-enhancing drinking, offering a refreshing alternative to traditional beer without compromising on taste or experience. With Roar Studios spearheading its go-to-market strategy, the brand is making waves in the UK and Europe, with an expansion into the US set for 2025. To experience the future of non-alcoholic beer, use code POLAR20 for 20% off your first order.
Beyond launching innovative brands, Roar Studios continues to empower businesses with a free audit service. This service helps brands optimize performance across key channels, including Amazon, Walmart, and TikTok, by uncovering hidden opportunities and mapping out clear steps to scale profitably.
By doubling down on data-driven strategies, cutting-edge marketing approaches, and powerful partnerships, Roar Studios remains the go-to growth partner for ambitious brands looking to scale smartly and sustainably.
“We evaluated other tools, but Polar stands out. It provides true lifetime value tracking, better attribution modeling, and integrates seamlessly with sales channels.”
- Alan Baker, CEO | Infinity Blue Group
The fastest growing Shopify brands use Polar Analytics
