In the high-stakes world of ecommerce, every abandoned interaction represents not just a lost sale, but a missed opportunity for deeper customer engagement and significant revenue.
For thriving Shopify stores, minimizing abandonment—whether it’s at the cart, browse, or checkout stage—isn't just a nice-to-have; it’s a critical component of your growth strategy.
Despite sophisticated marketing efforts, the reality is that 70% of online shopping carts are left behind, translating to billions in unrealized revenue. This doesn’t account for browse or checkout. Making this not just a minor inconvenience, but a substantial impact on your bottom line.
While you’re likely already using abandonment email flows, which can boost RPR by at least 37%, there’s a catch. And it’s likely costing you at least 20% in abandonment revenue …
The hidden cost of privacy concerns
Stricter privacy regulations make tracking customer behavior challenging. Traditional methods miss valuable data, as browsers block third-party cookies and consumers opt out of tracking.
This makes it harder to retarget potential buyers and effectively personalize shopping experiences. What you might not realize is that these strict laws also mean you’re missing a large portion of your cart abandoners, and this isn’t good for your bottom line.
Don’t worry just yet. There’s a solution that not only ensures you gather the data you need while respecting privacy but also captures missed abandoners that you didn’t even know you had.
Introducing: Klaviyo Flows Enricher
Our latest release, the Klaviyo Flows Enricher, offers a groundbreaking solution. It bypasses the limitations of traditional cookie-based tracking using our proprietary first-party Polar Pixel to capture every cart, browse, and checkout event.
How it works
Klaviyo misses these events for two reasons:
- Events like “Added to Cart” aren’t picked up due to privacy and tracking constraints
- Events are recognized, but the associated email cannot be found and synced
Polar steps in to solve these by tracking missed "Product Viewed", "Added to Cart", and "Checkout Started" events in real-time and uses identity resolution to ensure an email is connected to every event.
This means we can spot and re-engage shoppers who would otherwise would be missed. We then send them to your Klaviyo account, where you can add them to an existing flow or create a duplicate flow… all with a few clicks of a button.
Here’s a simple example:
💻 On Monday, Sarah visits the website, browses around, and encounters a pop-up offering 10% off for her email. After submitting her email, she leaves without making a purchase.
🛒 The next week, Sarah returns and adds items to her cart, but doesn't complete the checkout.
⛔️ Klaviyo fails to link these two sessions, missing the opportunity to send a follow-up email.
🚀 Polar identifies and connects these sessions, sending the enriched cart event back to Klaviyo, triggering the abandonment flow and effectively re-engaging Sarah.
Key benefits:
- Increased Revenue: Boosts revenue from abandoned cart flows by at least 20%.
- Enhanced Tracking: Increases “Viewed Product,” “Added to Cart,” and “Checkout Started” audiences by at least 30%.
- Improved Data Accuracy: Ensures marketing flows operate as intended by accurately tracking events with clean data.
Real-world success stories
Our early adopters have already reaped significant benefits from Klaviyo Flows Enricher.
Here’s a closer look at their experiences in these case studies:
- A leading fashion brand from France uncovered 37% missed revenue with abandoned flow enrichment in just 3 weeks.
- In just 21 days, leading Shopify Agency boosts brand’s abandoned cart revenue by 55%.
The final word
Unlocking hidden revenue helps brands stay a step ahead of the competition. That's why we developed Polar's Klaviyo Flow Enricher—to ensure no opportunity slips away.
This feature helps recover revenue often left on the table due to missed interactions. Our goal is to turn potential losses into tangible gains, ensuring that every visit to your store translates into meaningful engagement.
Interested to learn more? Book a demo and our team can walk you through it.
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