Tiege Hanley: Simplifying decision-making with an all-in-one data solution

In eCommerce, making decisions based on data is extremely important.

Tiege Hanley, a Chicago-based brand, simplifies men's skincare with affordable and effective products. Their customer-centric approach led them to embrace data management and analytics.

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However, Tiege Hanley, faced the challenge of setting up a data stack in-house. This involved integrating various tools such as Fivetran for integration, Snowflake for storage, and Tableau for visualization.

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Unfortunately, these tools were quite costly and complex, which made it difficult for their marketing, operations, and finance teams to use the data effectively.

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Since Tiege Hanley was a growing eCommerce brand selling products on platforms like Shopify Plus, Google Analytics, and Amazon, they faced difficulties integrating data from these different sources into a cohesive and actionable format.
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1. Complex Data Integration Across Multiple Platforms: Operating on Shopify Plus, Google Analytics, and Amazon, Tiege Hanley required a robust solution to seamlessly combine data from these diverse channels.
2. Sophisticated Attribution Modeling: Deciphering customer acquisition costs and lifetime values across multifarious campaigns was intricate and demanded a nuanced approach.
3. Offline Data Integration Needs: Crucial offline data, such as influencer marketing costs, must be integrated seamlessly into their data analysis.
4. Data Accessibility for Varied Team Roles: The team sought a robust and user-friendly solution, enabling team members from different departments to engage in self-serve analytics.
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Polar Analytics offered Tiege Hanley tailored solutions to overcome their challenges.

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1. Seamless Multi-Platform Integration: Polar Analytics effectively combined data from various platforms into a cohesive analytics dashboard, offering a unified view of the brand's operations.
2. Advanced Cohort Analysis for Precise Retention Tracking: The platform enabled detailed analyses of specific marketing campaigns, allowing Tiege Hanley to track spend against the lifetime value of the customers acquired.
3. Robust Attribution Modeling: This feature provided more precise insights into the effectiveness of advertising spend, enhancing marketing ROI.
4. Google Sheets Integration for Offline Data: Polar Analytics’ integration capabilities allowed for the straightforward inclusion of essential offline data, bridging the gap between online and offline analytics.
5. Snowflake Database Access for Enhanced Data Processing: This feature provided Tiege Hanley with superior data processing and storage capabilities, streamlining their data infrastructure.
6. Personalized Support and Onboarding: Polar Analytics ensured a smooth transition for Tiege Hanley through comprehensive customer success management, which included tailored onboarding calls, training sessions, and consistent support.
   

Polar Analytics adoption transformed Tiege Hanley's operations significantly.

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1. Efficient Marketing Spend: The precise attribution models led to a more efficient allocation of marketing resources, enhancing the overall return on investment.
2. Empowered Data-Driven Decision-Making: Integrating comprehensive data sources enabled informed strategic decisions, strengthening the brand's market positioning.
3. Enhanced Team Collaboration and Accessibility: With a centralized data platform, different departments could effortlessly access and analyze the data relevant to their functions, fostering better collaboration and informed decision-making.
4. Custom Reporting for Actionable Insights: The ability to generate custom reports and metrics allowed for deeper insights and more targeted action plans.

Tiege Hanley's shift to Polar Analytics simplified data analysis, lowered operational costs, and led to better decision-making. The case study demonstrates the transformative power of an all-in-one platform like Polar Analytics for enhancing efficiency and strengthening market position.