Providing Coes a hollistic overview of their ecommerce performance

Robert Moulding's fashion business is a family-run establishment that dates back to 1928, predominantly dealing in clothing. The business boasts five physical stores and one transactional website, with its core operations anchored in retail. However, online activity has rapidly grown, pushing the boundaries of the business across multiple locations, with a head office based in the United Kingdom.

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What were your challenges?

"As we aimed to push our acquisition strategy forward, identifying the performance of each marketing channel became crucial. We wanted to know which channel was working and which one wasn't, essentially to optimize our drive-to-store strategy. In parallel, being a business with a strong direct marketing approach, integrating with Klaviyo was an absolute necessity to track the Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS) for each acquisition channel."

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"We initiated a comprehensive benchmarking process and found Polar's strong integration with Shopify and its native integrations with all ad channels and Klaviyo to be unmatched. Reviews from the Shopify App Store reinforced our confidence that we were making the right choice with Polar Analytics."

The Usage and Features: From Custom Reports to Views

"Each member of our team is assigned a specific section, which has been made easier thanks to Polar's well-organized interface with all sections in one spot. The Custom Metrics & Custom Reports features are incredibly useful. They allow us to tailor any metric based on our specific requirements and incorporate them into our reports. The 'Views' feature is essential to our operations as it allows us to break down our data by store."

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The Return on Investment: From No Reporting to Comprehensive Analytics

"Transitioning from no reporting to extensive reporting has had a profound impact on our operations. We save significant time thanks to Polar, where we conduct all our reporting. Understanding the performance of our advertising and marketing initiatives has become clearer. We can access high-level data and also drill down into individual channels or retention campaigns. Polar has shifted our approach to be more reporting and results-driven from a marketing perspective. The precise quantification may be challenging, but Polar undoubtedly equips us to identify and rectify issues swiftly, thus positively influencing our bottom line."

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In conclusion, the journey of Robert Moulding's fashion business with Polar Analytics underscores the transformative impact of leveraging data analytics for e-commerce optimization. Faced with the challenge of tracking the performance of various marketing channels and integration with Klaviyo, they found a robust solution in Polar Analytics, with its native integrations and a user-friendly interface.

Their transition from no reporting to comprehensive analytics, facilitated by features like Custom Metrics & Custom Reports and 'Views,' has brought about operational efficiency and deep insights into their marketing initiatives. Not only does this save them significant time, but it also equips the business to identify and rectify issues swiftly, thereby positively impacting their bottom line.