Fashion brand uncovers 37% missed revenue with abandoned flow enrichment
connected
per month
This leading men’s fashion brand isn’t one to stand still — inspired by Parisian catwalks and Italian tailoring, they strive for only the best quality.
The brand came to Polar with the ambitious goal of expanding its range and engagement with more customers. But they were facing a hidden challenge …
The challenge: Unseen revenue and scattered data
Little did they know, they were missing out on 37% of potential revenue from cart abandoners that their email flows weren’t spotting.
Relying on third-party tracking and fragmented data across various platforms made it nearly impossible to see the full picture. This scattered approach left them in the dark about lost opportunities, making it difficult to measure the true success of their email marketing efforts and optimize their strategies.
The solution: Polar's Klaviyo Flows Enrichment
To uncover this hidden revenue, the brand partnered with Polar Analytics to implement the Klaviyo Flows Enrichment.
This innovative tool captures missed browse, checkout, and cart abandonment events while bringing all their data into a single, cohesive platform.
With Polar, they now have the most comprehensive view of the customer journey, allowing them to capture missed events, enrich their data, and capture lost sales.
How it works
Klaviyo Flows Enrichment integrates seamlessly with Shopify and Klaviyo, using the first-party Polar Pixel for precise session tracking. This server-side pixel bypasses traditional cookie-based tracking issues, ensuring continuous data capture for key actions like "Product Viewed", "Added to Cart", and "Checkout Started."
By leveraging advanced identity resolution, Klaviyo Flows Enrichment tracks user behavior across multiple sessions and devices.
This allows them to identify and re-engage customers who might have slipped through the cracks. Additionally, with all their data in one place, they can monitor activation results and make informed decisions directly from the Polar platform.
In just 3 weeks of using Polar’s Klaviyo Flows Enrichment, the thriving brand saw impressive gains:
- Revenue Boost: A 37% increase in revenue from abandoned cart recovery.
- Enhanced Tracking: A 50% increase in key events like “Added to Cart,” leading to 37% more identified emails.
- Streamlined Data: More effective marketing flows with precise session tracking and integrated data sources, providing a complete view of the customer journey.
Revealing hidden opportunities
By identifying previously unnoticed cart abandoners, they’ve tapped into a significant new revenue stream. But it’s not just about the sales; it’s about understanding their customers better and fostering loyalty.
With all their data now integrated, they can see the full customer journey, allowing them to tailor their strategies and connect more personally with their audience.
Next steps? Keep up the data transparency to build stronger customer relationships and drive future growth.
What where your goals ?
What are your marketing challenges ?
Little did they know, they were missing out on 37% of potential revenue from cart abandoners that their email flows weren’t spotting.
Relying on third-party tracking and fragmented data across various platforms made it nearly impossible to see the full picture. This scattered approach left them in the dark about lost opportunities, making it difficult to measure the true success of their email marketing efforts and optimize their strategies.
How did you monitor growth before Polar Analytics ?
To uncover this hidden revenue, the brand partnered with Polar Analytics to implement the Klaviyo Flows Enrichment.
This innovative tool captures missed browse, checkout, and cart abandonment events while bringing all their data into a single, cohesive platform.
With Polar, they now have the most comprehensive view of the customer journey, allowing them to capture missed events, enrich their data, and capture lost sales.
How it works
Klaviyo Flows Enrichment integrates seamlessly with Shopify and Klaviyo, using the first-party Polar Pixel for precise session tracking. This server-side pixel bypasses traditional cookie-based tracking issues, ensuring continuous data capture for key actions like "Product Viewed", "Added to Cart", and "Checkout Started."
By leveraging advanced identity resolution, Klaviyo Flows Enrichment tracks user behavior across multiple sessions and devices.
This allows them to identify and re-engage customers who might have slipped through the cracks. Additionally, with all their data in one place, they can monitor activation results and make informed decisions directly from the Polar platform.
What were your needs ?
In just 3 weeks of using Polar’s Klaviyo Flows Enrichment, the thriving brand saw impressive gains:
- Revenue Boost: A 37% increase in revenue from abandoned cart recovery.
- Enhanced Tracking: A 50% increase in key events like “Added to Cart,” leading to 37% more identified emails.
- Streamlined Data: More effective marketing flows with precise session tracking and integrated data sources, providing a complete view of the customer journey.
Revealing hidden opportunities
By identifying previously unnoticed cart abandoners, they’ve tapped into a significant new revenue stream. But it’s not just about the sales; it’s about understanding their customers better and fostering loyalty.
With all their data now integrated, they can see the full customer journey, allowing them to tailor their strategies and connect more personally with their audience.
Next steps? Keep up the data transparency to build stronger customer relationships and drive future growth.